As far as marketing trends go, emails have been a staple of every marketing campaign for a long time. Email marketing has been the top channel for content marketing for a long time. As per a recent survey, 77% of B2C marketers and 87% of B2B marketers use email marketing to interact with their target audience. To run a great email marketing campaign, email marketing softwares are indispensable. In this post, we will take a look at the 10 best email marketing softwares and tools in 2020. And what’s more, most of them are free.

Here are the best email marketing softwares:

Sender

Sender is a great free email marketing tool available in the market with features that ensure deliverability. It allows you to create stunning newsletters without the requirement of any HTML expertise. Just choose between templates and customize it with elements like images, videos and text. You can even personalize your newsletters for every recipient to make a bigger impact.

Sender’s robust analytics feature is one of the top reasons why it’s on this list. It allows you to track who opened your emails and clicked on the links, once they were opened and more. It even helps you build accurate buyer profiles based on how your subscribers act, so you’ll be ready to optimize your existing email strategy and craft compelling offers. Sender’s free plan allows you to send up to 15,000 emails per month to a maximum of 2500 subscribers. If you need more, paid plans start at $10 per month.

Omnisend

Omnisend is a wonderful and sophisticated ecommerce marketing platform that integrates all of your communication platforms in one place. Its free plan includes only email, but it’s quite enough to support the e-mail marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and simply time your communications supported your customers’ convenience.

You can utilize its comprehensive audience insights to send more relevant email marketing messages. You can also design attractive newsletters using time-saving features just like the Product Picker, which allows you to select all the products you would like to incorporate in your email. In order to optimize the performance of your email, you have the option to include scratch cards, discount coupon codes and gift boxes. Omnisend’s free plan allows you to send up to 15,000 emails per month and up to 2,000 in a day. If you need more, paid plans start at $16 per month.

MailerLite

Sophisticated features just like the landing page builder as well as pop-up customizers make MailerLite stand out among free email tools within the market. In addition to the fundamental options like the drag-and-drop email builder, the tool comes with an upscale text editor and a built-in photo editor to make stunning emails.

You can create responsive landing pages to match the emails that you send, which can improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more. MailerLite’s free plan allows you to send up to 12,000 emails per month to a maximum of 1,000 subscribers. If you need more, paid plans start at $10 per month.

Mailjet

Mailjet comes with intuitive and collaborative tools to assist you in building effective email marketing campaigns. Customize any of the pre-designed templates and make responsive emails to impress any recipient regardless of which device they’re using. If you’re employed with a team, you’ll love the platform’s real-time collaboration feature that results in seamless collaboration.

This email marketing tool also allows you to add dynamic content so you’ll create personalized and relevant emails for every recipient. This helps you get far better results out of your email marketing campaigns. You can also integrate the platform into your CRM and simply manage your list through one dashboard.

Mailjet’s free plan allows you to send up to 6,000 emails per month to an unlimited number of subscribers. If you need more, paid plans start at $8.69 per month.

Zoho Campaigns

Known for its SaaS applications and cloud software suite, Zoho is a very well known name in marketing technology. Its software suite comes with a very simple tool to run email marketing campaigns. You can choose between a number of pre-designed templates and customize them depending on your needs.

Zoho Campaigns allows you to create and segment your mailing lists to deliver more relevant email content to every recipient. You can automatically send timely follow-up emails and trigger-based emails by fixing email automation workflows. Its comprehensive testing and reporting features assist you in comparing different campaigns and are available with highly effective emails that deliver results. MailerLite’s free plan allows you to send up to 12,000 emails per month to a maximum of 2,000 subscribers. If you need more, paid plans start at $3 per month.

SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is its USP. It comes with plenty of professionally-designed email templates that you can easily customize employing a drag-and-drop editor. You can then choose to have these customized emails to be automatically sent out at the appropriate time determined by user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an incredible way to identify your most precious subscribers. It allows you to analyze the open and click on rates along with the read and unread rate of every subscriber. SendPulse also gives you the option to personalize your emails based on name, gender, age and job description. SendPulse’s free plan allows you to send up to 15,000 emails per month to a maximum of 2500 subscribers. If you need more, paid plans start at $7.88 per month.

Benchmark Email

Benchmark Email is a wonderful email marketing tool which can style responsive emails that look great regardless of which device they’re viewed on. If you would like to feature images within your email body, you have the option to edit the image on the platform itself. The email editor allows you to add effects, stickers and text to effectively send your message.

You have the choice to select from a wide variety of pre-designed templates which are categorized as per industry, type and occasion. For the more HTML savvy,  there is also the option to use the code editor to create emails from scratch. The dual view feature allows you to see your email design as you’re editing it, which simplifies the entire email creation process. Benchmark’s free plan allows you to send up to 14,000 emails per month to a maximum of 2000 subscribers. If you need more, paid plans start at $13.99 per month.

Mailchimp

Mailchimp is one of the most famous providers of email marketing tools out there. Their free plan provides you with basic email marketing features like email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.

Designing emails on the platform is straightforward using the Content Manager, where you’ll store your images and files for straightforward access. Mailchimp allows you to automate your emails at crucial steps of the customer’s journey, so you’ll easily be able to send welcome emails, order confirmation, abandoned cart reminders and more. Mailchimp’s free plan allows you to send up to 10,000 emails per month to a maximum of 2000 subscribers. If you need more, paid plans start at $9.99 per month.

Moosend

Moosend is a superb email marketing tool that allows you to automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.

This tool provides you with an in depth campaign performance report so you recognize exactly the way to optimize your campaigns and obtain even better results. You can even integrate it with a number of your favorite apps to seamlessly transfer vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails. Moosend’s free plan allows you to run unlimited email campaigns for up to 1,000 subscribers a month. If you need more, paid plans start at $10 per month.

EmailOctopus

EmailOctopus runs on the Amazon SES infrastructure and is a great and simple email marketing tool. While the free plan doesn’t offer as many features as a number of the competing free email marketing tools on this list, it does allow you to send a lot more emails per month than most of them.

You can send unlimited emails from as many email addresses as you wish . This makes it the right solution for small agencies or entrepreneurs representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you’ll seamlessly exchange customer data between different tools. EmailOctopus’ free plan allows you to run unlimited campaigns to a maximum of 2,500 subscribers in a month. If you need more, paid plans start at $19 per month.

Most of those free email marketing softwares and tools accompany robust features even without the necessity to upgrade to a paid plan. Small businesses and marketers should try and make the most of them and save their time and money in the process. Even if you would like to upgrade to accommodate your business needs, you’ll find that a lot of the paid plans are affordable and versatile enough to suit your budget.