Paid media agency · Direct to brands

The paid media team you don't have to hire.

A paid media agency for brands in the Gulf, the Middle East and beyond. We run your advertising across every platform that matters, with every dollar accounted for and a fee you can read on this page before you ever speak to us. No twelve tab reports. No mystery.

Two month minimum, then cancel any time.

A real account, twelve months
Consumer brand, Gulf region. Figures anonymised.
$0k$65k$130kJanMarMayJulSepNov $122k
Revenue returned Ad spend
$50M
Ad spend managed
$120M
Revenue returned
150+
Brands
14
Years running ads
The short version

Nsouly is a paid media agency that plans, buys and manages advertising for brands selling direct to customers across the Gulf and the wider Middle East, including the UAE, Saudi Arabia, Qatar, Kuwait, Lebanon, Jordan, Iraq and Egypt, as well as the United States and India. Pricing is published: a flat $1,095 a month up to $2,500 of ad spend, then a marginal rate that steps down from 8 percent to 4 percent as budgets grow, reaching 6 percent all in at $100,000 a month.

Why people call us

Buying paid media usually feels like being robbed politely.

Not because the people are dishonest. Because the model is built so you cannot check.

You get a report you can't read

Twelve tabs of metrics, none of which answer the only question you have, which is whether it worked.

The invoice never matches the story

A percentage of spend means the more you spend the more they make. Nobody says that part out loud.

You are paying for someone's overhead

The retainer covers an account manager, a strategist and a floor in a nice building. None of them touch your account.

The work

We direct the creative. We do not pretend to make it.

Vertical video, feed statics, carousels, bumpers. We write the brief, decide what runs, and test it against sales rather than applause. Your team or your producer shoots it. We are the ones who kill it fast when the numbers say so.

9:16TikTok in-feed video4:5Instagram feed static9:16Reels video1:1Meta carousel frame9:16Snapchat story
How it works

Three steps, and you are live inside a week.

01

Tell us what you sell

One call. We look at your account, your margins and what you have tried. If we are not the right fit we say so on that call.

02

We build and run it

Campaigns, creative testing, pixel and SDK setup, audiences, budgets. You approve, we ship, usually inside a week.

03

You see everything

A live dashboard and a plain English note every two weeks. What we spent, what it returned, what we are changing and why.

Platforms we run
SocialMetaTikTokSnapchatLinkedInXPinterestReddit
Search and intentGoogleYouTubeApple Search AdsQuoraHuawei Ads
Programmatic and CTVTeadsConnected TVShahidDisplay and native
LocationGeofenced targeting down to a single building

Connected TV covers the smart TV and streaming inventory that is actually buyable in this region, bought through the sales house or reseller that holds it. We will tell you which one on the call rather than pretend we own the relationship.

What you actually see

Every dollar, accounted for, in language you already speak.

You get the login on day one. It updates on its own and nothing is hidden behind a monthly meeting.

portal.nsouly.com · October
$42,180
Spent
$121,940
Returned
2.89x
ROAS
$18.40
Cost per purchase
Note from Omar, 14 October

Meta is carrying the month. TikTok is not working at this budget so I cut it to $200 a day and moved the rest to Advantage+. The new UGC set is beating the studio ads by 40 percent on cost per purchase, so I have briefed three more in the same style. Nothing needs a decision from you.

Read this part twice

What we don't do.

Most of what makes an agency feel expensive is the stuff nobody names out loud. Here it is named.

We don't pretend the fee is flat forever

Under $2,500 of monthly spend you pay $1,095 and nothing else. Above that we take a percentage of the extra, starting at 8 and stepping down to 4 as your budget grows. There is a calculator on this page so you see the exact number before you ever talk to us.

We don't lock you into a year

Two months minimum so the data has time to mean something, then month to month. Pause any time.

We don't touch your ad account money

Your business manager, your card, your invoices straight from the platform. We never sit between you and the platform.

We don't do everything

No SEO, no PR, no brand strategy, no web builds. Paid media is the whole job.

Proof

People who have watched us work.

Omar's experience across all social platforms has helped us scale.
Samer ChehabEntertainment and Media Partnerships Lead, Meta
Professionalism, creativity and transparency were remarkable.
Mohamad FaezDigital Marketing Expert
Pricing

Move the slider. That is the whole pricing page.

Most paid media agencies quote you a percentage and stop talking. Here is the whole thing. A flat fee under $2,500 of spend, then a rate that gets smaller as your budget gets bigger, because the work does not grow as fast as the money does.

$5,000
$2.5k$25k$50k$100k+
Fixed fee$1,095
On the spend above $2,500$0
$1,095
a month, everything included

Book a call
How the fee is built
FlatUp to $2,500
8%$2.5k to $10k
7%$10k to $25k
5%$25k to $50k
4%$50k to $100k
CustomAbove $100k

Each rate applies only to the spend inside that band, the way tax brackets work. Crossing a line never jumps your bill.

  • Strategy, build and daily management on every platform
  • Creative direction, briefing and copy testing
  • Pixel, SDK and conversion tracking set up properly
  • Live dashboard plus a written note every two weeks
  • Slack access, no meeting required
  • Pause or cancel after month two

You pay the platforms directly from your own account. We never touch the money.

Not there yet

The audit. $750, once.

The smallest number on that slider is $2,500 a month. If you are not there, this is the other door, and you do not need an ad budget to walk through it.

We take read access to whatever you are running, go through it properly, and write you a plan. What is broken and in what order. Which platform your budget actually justifies. The number it would genuinely take to work. If we think you should wait, we will write that down too.

Comes off your first month if you hire us afterwards. If you do not, the plan is yours and you owe us nothing else.

  • Account and tracking audit
  • Written media plan, not a call
  • The budget it really needs
  • A straight answer on timing
Start with the audit
Questions

What people ask before hiring a paid media agency.

What does the first month look like?

Week one is access, audit and the media plan. Week two campaigns go live. From there it is testing and scaling. You will see spend moving inside seven days.

Who owns the ad accounts?

You do. Always. We work inside your business manager. If we stop working together you lose nothing and change no passwords.

What if it doesn't work?

Two month minimum, then cancel any time. If we cannot make the numbers work we will tell you before you have burned three months finding out.

Do you write the ads?

We write and test the ad copy, we write the briefs and we direct what gets made. We do not shoot or edit, that is not our trade. If you have a creative team we work with them. If you don't, we point you at someone good and you pay them directly.

How many platforms do you run?

As many as the budget carries. A platform needs roughly $1,500 a month before it can learn anything, so $5,000 is about three and $15,000 is more than you probably need. Split $2,500 across eight platforms and each one gets $300, which buys you eight algorithms that never work out who your buyer is. We would rather win on one platform than be mediocre on six. If you want a specific platform the budget does not really justify, we will tell you what it costs you elsewhere and let you decide.

How much ad spend do I need?

Enough that the fee is a sensible share of the total. Around $5,000 a month is where the maths starts to work, and above $10,000 it works properly. Below that the fee eats too much of the budget and there is not enough data for anyone to optimise against. If that is you, take the $750 audit instead. You get the plan and the number it would take, and we will tell you honestly when to come back. We would rather do that than take a monthly fee we cannot earn.

Fifteen minutes, and you will know if this is worth doing.

You get me on the call, not a salesperson. Fill this in first so I turn up knowing your business instead of spending the call asking what you sell.

  1. You tell me the basics. Two minutes, and it saves ten on the call.
  2. You pick a time. The calendar opens as soon as you send this.
  3. We talk. If we are not the right fit I will say so on that call.
Roughly what does the business turn over a month?
Are you running paid ads right now?

No newsletter, no drip sequence. This goes to me and nowhere else.