5 Email Marketing Tips to Drive Conversions
Do you strive to boost your email conversions by more than 32.78%? This article is for you. Before crafting that email, aim for three things.
First, you should strive to boost the emails’ open rate. After the target customer has opened the email, aim to make them read it to the end. Lastly, it is useless for the audience to read the whole email without taking the desired action.
But how do you achieve the above email marketing core missions? Adhere to the five tips shared in this article. They include:
- Conducting various tests
- Knowing your audience
- Writing compelling headlines
- Being personal
- Introducing CTAs
Read on to learn more.
It would help to conduct A/B testing. It enables you to derive appropriate steps before drafting the email.
Making data-driven decisions will enable you to know who to receive the email, what the email should contain, how to write it and when to hit the send button. You will have an idea about your audience. For instance, do you target the young or elderly? Are they salaried personnel or freelancers?
Through A/B testing, you will pre-calculate the length of your email and the time to send it. For example, how should the preheader appear? What type of email should you send? Also, through testing, you can determine whether and when you should conduct follow-ups.
You are probably wondering how you will conduct A/B testing. Although you can undertake most analyzes manually, it would help to use a reliable automation tool. For instance, you can send email campaigns via VerticalResponse if you aim to realize how your audience reacts to your emails. After knowing what to consider in your email marketing, the next step is to configure them correctly in the following steps.
2. Know Your Audience
It would be best to understand whether you are sending the emails to existing clients or new customers.
The existing customers could have taken steps to purchase your products. Alternatively, you could be convincing them to make the initial purchase.
In both cases, the email content and persuasion style should differ. Likewise, your emails should follow a particular tone when sending emails to clients who just subscribed to your emails.
Knowing your target audience plays a role in crafting the length and type of email.
Under breadth, you should decide whether to send series of emails or dispatch an ultimate email, complete with your target message. Next, you should look into email types to send regularly. That depends on your mission and the results of A/B testing.
For example, you can focus on one or a mixture of the five types of emails. They include newsletters, lead nurturing, surveys, promotions, and milestones.
Use newsletters if you aim to update your audience on your business changes, such as product launching. Use lead nurturing to convince the prospect into taking action.
Strive to follow the 80/20 rule when sending emails during lead nurturing. That is, 80% of your emails should be helpful to the prospect.
For example, you can share hacks or secrets of being successful with your products. 20% of the email should explicitly sell your products.
Apply promotional emails in sending offers. Milestones should help appreciate your journey with the customer. For instance, you can celebrate their birthdays.
A survey email enables you to collect data on the prospect’s attitude towards your emails.
3. Use a Catchy Subject Line
Now is the time to write the actual email. Make it enticing for the prospect. That boosts the audience’s chances of opening the email. For example, you can apply Fear-of-Missing-Out or Click-baits in your subject lines. Besides, the snippet (usually 40 to 120 words) should magnetize the prospect to reading the email.
4. Be Personal
Another tip to maintaining the prospect’s attention is to be conversational. For instance, start a few lines with their first names.
You can use images and emojis depending on the audience or message. Make the email scannable and bold the core words.
5. Design CTAs
Lastly, you should include a call-to-action in your emails. You can finish or start the email with a bold call-to-action.
You should be descriptive and creative as far as you can. Where possible, create a sense of urgency to make the prospect avoid postponing an action.
The five core tips to propelling your email conversion rates are understanding your audience, being conversational, testing message type, and send time. Also, you should pay attention to the snippet and create bold CTAs.