In today’s digital age, to help ensure that your company is a step ahead of the competition, your search engine optimization (SEO) ranking plays a critical role. It’s essential to ensure your SEO strategy can keep up with the constant updates to the search engine ranking algorithm.
To start, a good SEO ranking can provide benefits such as increasing your visibility as an industry authority, driving high-quality traffic to your pages, and increasing your conversion rate. SEO is very effective in terms of the benefits you’ll get if you keep it up as a strategy.
And aside from high-quality content, using the right keywords, or improving the page loading speed, a sitemap also plays an essential role in SEO. It lists the important pages, allowing search engines to find and crawl them. If you don’t have one yet, it might be time to learn how to create a sitemap.
If your website isn’t gaining enough organic traffic and you’re looking for ways to improve your SEO ranking, there are ways to make it happen. As such, here are a few ideas to boost your website’s SEO ranking.
Keep An Eye On The Critical Metrics
Using web analytics service to track your website’s overall activity is the first step in improving its SEO ranking. The metrics will assist you in determining the appropriate content by allowing you to understand your audience and how your website ranks.
Some of the valuable insights from the metrics so you can learn about your visitors include:
- The browsers that your visitors are using so that you can make the necessary web design changes.
- The most popular devices visitors use to access your site, so you can tailor content to the most common screen sizes to improve the overall user experience.
- Learn about your competitors’ traffic so you can decide how you’ll update and improve your strategy.
- Referral traffic reveals where visitors are coming from and whether they’re paid, organic, or direct.
- Know what your visitors are reading, including which pages bring them in, how many pages they frequently visit, and the length of time they stay on your site.
Enhance The Website’s Loading Time
When your website loads slowly, it can harm your SEO rankings. And compared to pages in the lower ranks, websites at the top of search engine results tend to load quickly. Unsurprisingly, having a website that loads quickly is an effective way to rank highly in search engines. You can use various online tools to establish a benchmark for how quickly your website loads.
More so, some of the tips you should consider to help boost the loading speed of your website include:
- Reducing the size of your website’s images
- Make use of themes and plugins that are well-coded.
- Remove any unnecessary plugins, themes, pages, or comments from your database and server, to name a few.
You might also want to think about alternative hosting options. Examine your web hosting plan to see if you have enough server resources to keep up with your current website traffic.
Produce High-Quality Content
Make updating your website with high-quality content a top priority if you want a good SEO ranking. Giving your audience a concrete reason to come back is one way to increase your website traffic and raise its popularity. With this in mind, make sure your content is high-quality and relevant.
Keep in mind that the dwell time or the length of time visitors spend on your website per visit can impact your site’s ranking. As such, regularly updating your site with fresh and pertinent content can help keep visitors on your page longer and increase dwell time.
Great content not only needs to be well-written and error-free, but it also needs to match the target audience’s intent and expectations. Visitors may stay longer to read everything if you do it correctly, which can greatly help your website’s ranking.
Use Appropriate Keywords
In an effective SEO strategy, it’s crucial to utilize the proper keywords. Use keywords that your target audience will look up throughout your content, but do so sparingly. Because once you over saturate your website with keywords, it might negatively impact your ranking.
More so, the keywords you’ll use should fit naturally into your content. Generally, include the right keywords in your header tags and the captions of your images. Remember to take advantage of long-tail keywords as well.
Your website will have a good chance of ranking well in search engine results if the keywords match your target audience’s search.
Create A Sitemap For Your Website
A sitemap serves as a website blueprint, assisting search engines in finding, crawling, and indexing content. It also informs search engines about which pages on your site to prioritize. An XML sitemap is a popular sitemap that links to all of your site’s pages.
The major search engines utilize your sitemap to find different pages on your website. If you make an effort to ensure the pages are well-linked, the web crawlers can discover most of your site. Although some people don’t think a sitemap is necessary, it won’t hurt your SEO efforts, so it’s a good idea to include one.
There are also instances in which a sitemap will come in handy. Generally, major search engines find web pages via links. When you have a new website and only have a few external backlinks, a sitemap is a must-have addition so that search engines can readily find pages on your site.
Secure An SSL Certificate
Over the years, one of the SEO ranking factors to consider has been hypertext transfer protocol secure (HTTPS). Sadly, many websites don’t have an SSL (Secure Sockets Layer) certificate installed. An SSL certificate is a digital certificate validating the identity of a website and encrypting data transmissions.
Today, both privacy and security are major concerns for consumers. As such, if you want to increase their confidence in your website, it’s essential to install an SSL certificate. And aside from the added security, it can help quickly improve your SEO rankings.
Make A Mobile-Friendly User Interface A Top Priority
Today, the majority of searches typically come from mobile devices. In light of this, it’s critical to figure out how to make your website mobile-friendly.
Consider investing in a mobile-friendly user interface to improve your website’s loading speed. If you want to optimize for mobile SEO, prioritize research and compare your desktop and mobile keywords separately. It’s best to use an SEO tool that can give you insight into mobile analytics so you can spot any issues with the content or keywords.
When creating mobile-optimized content, keep in mind the following:
- Create concise content that works well on both desktop and mobile devices.
- Provide informative and engaging content at the top of the page so it’ll load first.
- Use mobile-friendly keywords to target your audience.
A mobile-friendly design will ensure a higher ranking for your website, in addition to greatly improving loading speed.
Optimize Your Site’s Images
When your site has large-sized images, it contributes to the sluggish loading speed. The following are some simple adjustments you can make to optimize your images:
- Use the Joint Photographic Experts Group (JPEG) format instead of the Portable Graphics Format (PNG) because it’s smaller and loads faster.
- Avoid copyright issues by ensuring that all of the images are your own.
- Choose images that are appropriate for your website’s content.
- Adjust images to the correct mobile dimensions to ensure mobile-friendliness.
Aside from these adjustments, make sure to create effective alt tags. It’s one of the best ways to boost the SEO ranking of your site. When creating alt text for your images, consider following these tips:
- Be specific when describing the image.
- For each image on the page, avoid using your content keywords as the alt tag.
- Incorporate the alt text naturally.
Once you’ve created an alt text that accurately describes the image and matches the intent of those looking for it, your site may gain another SEO ranking opportunity in no time.
Aim For Featured Snippets
When creating content, you should ensure good quality, relevance, and structure on the page. As such, make sure that the content you publish on each page is logically organized, with essential information at the top and headers of the page that tell visitors what they’ll read along the way.
More so, most readers spend most of their time scanning the content at the top of the page, so it’s critical to capture their attention right away. Unfortunately, search engines don’t always index content based on what appears at the top of the page.
One of the best ways to get a better chance of getting featured snippets is by adding jump links at the top of your page. This ensures convenient navigation and an enjoyable user experience. Keep in mind that headers can help your content appear in featured snippets, where searchers can learn more by clicking into the result.
Once you combine pertinent content and strategically utilize the header tags, it helps search engines better understand your content. Make it a priority to include relevant keywords in the headers because they’ll tell the search engines what your content is about.
In addition, even if you have the best content, readers aren’t likely to stay unless it’s properly structured and easy to skim. Many readers may find a large wall of text unappealing. So, incorporating headers is the best way to split your content and improve the user experience.
Today, content is constantly produced and published round the clock while search engines work overtime to rank billions of websites online. Although it’s impossible to improve your website’s rankings overnight significantly, you can make the necessary changes over time to gradually improve your SEO.
With the help of these valuable pointers, you can make the necessary changes to improve your SEO strategy and improve your chances of getting a better rank on the search engine results page (SERP) in no time.