Marketing today is much different than what marketing used to be just a few years ago, it’s developing at a rapid pace. As new tools and technology start to take over the marketing world, marketers everywhere are using it as an opportunity to take advantage of marketing automation.

As much as 55% of B2B businesses are adopting marketing automation because when you use the right tools, you can ensure your campaigns are more efficient and successful. With the right tools, you can focus on different types of marketing and manage all of your marketing channels effortlessly.

But which tools are the right ones? Keep reading to find out.


Every modern marketing campaign is driven by one thing, and that’s data. Without data, businesses wouldn’t be able to run successful marketing campaigns today’s modern consumers are looking for. However, data can also sometimes be overwhelming.

If you’re running your campaign across multiple platforms, you know how infuriating the data aggregation process can be. So if you or one of your employees spend hours extracting data and uploading it into tools such as Excel, you’ll be happy to know there’s an easier way – you can use data connectors such as Supermetrics. A data connector makes moving data from leading platforms to your leading BI tool easier than ever. Countless users have used it to make data-driven decisions.

However, it’s important to note that while Supermetrics is a good data connector, it doesn’t make building robust analytics stacks easy. When you generate so much data, it can be hard to sync and store it, and especially to enable seamless access.

Luckily for you, this process can be easier with other tools. You can look into Supermetrics alternatives to find something similar but with slightly different capabilities to fit your tech expertise.

LinkedIn Automation Tool

The LinkedIn logo
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There are other social media platforms more popular than LinkedIn, but this is a platform strictly for businesses and professionals, and it’s very popular in the B2B industry.

There are 55 million companies on LinkedIn and if you play your cards right, you can create an amazing marketing strategy there. While it is possible to market your business without any tools, it’s much faster and more efficient if you opt for LinkedIn automation.

When you use an automation tool, you’re automatically sending out requests, messages, follow-ups, and doing any other activity on the platform that you would normally do manually.

With the right LinkedIn automation software, you can create lead generation and outreach campaigns, put them on autopilot, and direct your focus on more important parts of your business. 

Here are just some of the things you can do with your automation software:

  • Set up message sequences you’re going to send to your first connections.
  • Automatically send requests to second and third-level contacts with a personal note.
  • Set smart action limits for certain types of actions.
  • Send messages to LinkedIn contacts from a shared group.
  • Automatically tag and remove tags.
  • Automatically follow and unfollow contacts.


SEMRush is a powerful search engine optimization (SEO) tool. Every marketer knows the importance of SEO because it’s the main strategy used by businesses everywhere to drive online traffic.

You probably already have some SEO strategies you use for your website, but if you don’t use any SEO tools and don’t know which SEO mistakes you should avoid, you can’t hope to beat your competitors.

With everyone fighting to get the number one spot on Google’s ranking and with the search engine becoming more and more demanding, doing search engine optimization manually simply won’t be enough. That’s why you need an SEO tool such as SEMRush.

Since keywords are the most important factor in search engine optimization, SEMRush will track all the keywords you currently rank for and show you how you can improve your rankings. It also suggests related keywords to you and shows you how well your competitors are ranking.

With SEMRush, you can do your own keyword research effortlessly, track the keyword strategies your competitors are using, run SEO audits on your blog to ensure all of your keywords are optimized, find link-building opportunities, and see how your backlinks compare to those of your top organic competitors.

HubSpot Free

HubSpot Free is a customer relationship management platform (CRM) that helps its users analyze and manage customer interactions throughout the entire customer lifecycle.

There are many CRM platforms out there, but HubSpot has existed since 2004. Over the years, it has developed into one of the best and most used CRMs across all industries. It comes with a free version that’s enough to satisfy your basic needs and a premium one that has even more features.

No matter the size of your company, with HubSpot, you can analyze business metrics and track and nurture leads. This tool is the perfect choice for any B2B business as it can be useful in multiple departments, not only marketing. It can be used in sales, retail, accounting, and more.

Google Analytics

Google Analytics on a smartphone
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Analytics is very important for marketing as it allows you to understand your customers better and make predictions about what they want to see. There are countless analytics tools out there, but Google Analytics is a great choice for any business, and it’s a free tool.

As a B2B marketer, you can use Google Analytics to understand website performance and see details about visitor engagement, the amount of traffic your website sees, and the level of conversion.

Some other things you can do with Google Analytics are finding out exactly how your visitors found your website, if it was from organic searches or other sources, seeing which links and pages on your website your visitors engaged with the most, segmenting visitors into specific categories and buyer personas.

Final Thoughts

Before the invention of marketing automation, marketers had to work twice as hard to achieve results that can never compare to what someone who is using a tool can accomplish with just a few clicks.

And while some marketers are still stuck in their old ways, it’s easy to see that tools are the future of marketing. If you don’t want to be left behind, it’s time to start using technology for your marketing campaigns – you’ll be shocked by the results.