Brand awareness is integral to business success in a highly competitive atmosphere. The greater the brand awareness, the higher the chances of sales! It is here that social media can play a crucial role in spreading the message about your business. However, unless you know how to harness the power of social media, you cannot benefit much from different social networks. Luckily, you can leverage some of the most powerful social media management tools to streamline your workflow, save time and reach out to the right audience at the right time.

Social media marketing helps:

  • Boost engagement
  • Spread the message
  • Raise brand awareness
  • Capture attention of target audience

Top Social Media Management Tools for Small Business

Are you looking for a complete social media solution to manage your online presence? With the ever-increasing number of social media marketing management tools for small business on the market, you might feel overwhelmed for choice. Here it would help to analyze strengths and weaknesses of different tools. Listed below are some of the leading social media management apps designed to make life a little easier for you.

#1. Hoot Suite

If you are looking for a comprehensive social media marketing tool, there’s a good reason to pick Hoot Suite. With one dashboard, it enables you to manage all social media profiles, curate and schedule content, measure returns, and run social media ads. The platform offers multiple streams to manage social media engagement. With Hoot Suite, exporting reports in a range of formats is a breeze.

#2. Sprout Social

Similar to Hoot Suite, this is one social media management tool for small business that combines different social apps into one platform. One application serves all purposes, from scheduling a social media post to monitoring and reporting.

Sprout Social gets an edge over other tools for its amazing reporting feature.

#3. Social Pilot

With its simple yet intuitive dashboard, Social Pilot is the ideal social media marketing tool to reach out to a wider audience, improve brand awareness and engagement, schedule posts, manage social media, and analyze results. The cost-effective tool automates the process of scheduling and publishing content across different social networks. With Social Pilot, you can better understand your audience’s behavior and thus fine-tune your social media strategy.

#4. MavSocial

You can streamline your social media management strategy with MavSocial. The social media marketing tool is designed to facilitate scheduling of posts across social networks. It also makes it easier to manage social media presence through an easy-to-use campaign calendar.

When you use MavSocial, you get to view all replies and comments in a single inbox. You can directly post a reply, like, or retweet. The app stands out for its digital media library for uploading and storing images, videos, and audio. The real-time statistics give you a clear picture of your social media performance. Track and monitor social conversations, messages, and notifications

#5. Edgar

Effortlessly schedule and automate content on social networks with Edgar. The social media marketing tool for small business does it all, from creating fresh content to re-posting evergreen posts, automation, and reporting to maximize your reach on social networks.

Be a social media boss and focus on your business while Edgar keeps your feeds active and social content updated fresh. All you need to do is to create a library of content under different categories and schedule a time slot for each. The automated social media marketing management tool will update content in social networks accordingly.

#6. Zoho Social

If you are looking for the easiest social media marketing software to manage your social accounts, you can pick Zoho Social as part of your social media strategy. With Zoho Social, scheduling an unlimited number of posts is easy. The social media management tool simplifies scheduling. You can set your own publishing schedule or let the tool automate it, ensuring the posts reach your audience when they are most active.

#7. Buffer

Build your audience with Buffer. Similar to Hoot Suite, the social media marketing software enables you to easily manage multiple social profiles, schedule and publish content that drives meaningful engagement. Plan and publish quality content that your audience will love. The tool allows you to post content from a single dashboard across a range of social networks. The tool gives you insight into follower activity so posts can be scheduled at the right time.

If you are looking for a digital media specialist to help you attract and convert leads through social media marketing, get in touch with me. With over 5 years of experience in the industry, I have in-depth knowledge of social media marketing management and enjoy a track record of successfully managing social platforms of multiple brands.