Casino SEO is growing more important by the day thanks to the influx of new online casinos into the market. With many competitors in the online casino market, companies have to look for new ways to attract customers.

Th tried and trusted solution is to run advertising campaigns to spread the word about the casino or the largest releases and bonuses. This method attracts players and works. However, there is another strategy that costs little and can generate a massive amount of traffic for you. It is called Search Engine Optimization (SEO).

SEO vs Online Advertising

  • SEO is a more cost-effective system to generate traffic to your site. You have to keep spending money on advertising but with SEO once you gain a foothold, you will rank on the top page of the Google Search results for a long period.
  • Good Casino SEO is an essential requirement for serious online casinos that want to generate massive traffic to their sites. Online advertising using Google Ads and Facebook Ads is also helpful in attracting more traffic to the online casino site but they cannot compare with what SEO can pull.
  • The conversion rates with SEO is higher than with online advertising. This is because the people who are searching online for the keyword you rank for will more likely use the online casino services. For online advertising, your ads most times get shown to people with no interest in what your services.
  • Google records millions of searches per second. With SEO, you can rank for these keywords and increase the number of visitors your online casino sites receive.

If you use SEO well, you will attract highly-targeted and convertible traffic but if you get it wrong, you will miss out on this organic system of generating traffic.

Common Mistakes Online Casinos Make that Affect Their SEO Ratings

SEO is easy to get right and wrong. Some of the SEO issues that online casinos miss out on are hard to see except you conduct an SEO Audit.

Not Including Keywords in Posts

Keywords help tell google to want to rank you for. A well-written casino article is just one part of the equation. To excel SEO-wise, you have to craft contents that appeal both to the readers and Google. Including appropriate that people will search or are searching for to fit into the article will help you achieve this.

Duplicating Content

Google penalizes websites that practice this, instead of duplicating by simply copying and pasting, rewrite the article. Google appreciates original articles. Any plagiarised article on your site will not rank even if it has all the keywords inserted into it.

Writing for Length

The Google Algorithm is so advanced that it can detect when you are writing bad content. It is better to write a 500-article written properly than to use a clumsy 3000 words full of repetitions.

Overusing Keywords

Avoid using keywords more times than necessary in your online casino website. A single keyword used should not be more than 2.5% of the article.

How Online Casinos Can Crush It with SEO

Google uses over 200 different factors to rank websites on its search engine. Nobody knows what the 200 factors are because Google keeps it a secret. Some part of what it entails to rank on Google is now to the public from the study of top-ranking sites for SEO and Google Algorithm updates and news.

Here are six steps you can take to use SEO to attract more traffic to your online casino site.

Analysis of Keywords and Competitors

Identify popular keywords in your niches using tools like UberSuggest, Moz, SEMrush, and others. Spying on your competitors’ site is allowed and expected in SEO.  You can use the above tools to find out what keywords your competitors are ranking for and create content to outrank them.

Link Building

Link building is essential for SEO. Once many sites start linking to your website, it sends a message to Google that your website has really good stuff and this can affect your SEO rankings positively.

Content Optimization

You need well-written content that appeals to your traffic and Google. The content has to be optimized for SEO. Ensure that the content is always original as plagiarism can cause Google to blacklist your site, which will hurt its ranking for a long time.

SEO Structures Site

Your site has to be optimized for SEO. This means that the loading time has to be fast, have a clear About Us page, and other on-page SEO factors.

Final Thoughts

SEO is essential for driving organic traffic on the internet to your online casino website.  There is more to SEO than what is discussed. Some of the top SEO resources to learn from include Brain Dean Backlinko and Neil Patel SEO tips.