Find out what the Facebook Pixel Helper is and how you can use it for your benefit. It’s a great tool for troubleshooting. 

The Facebook Pixel Helper is a very useful troubleshooting tool that can help you with validating pixel implementation. In this post, we will take a brief look at the Facebook Pixel Helper. Let’s get started.

Facebook Pixel Helper 101

What is the Facebook Pixel Helper

Even though it sounds somewhat fancy, the Facebook Pixel Helper is just a Chrome extension. Google’s web browser, Chrome comes with a lot of extensions that are essentially plugins. The Facebook Pixel Helper is useful when you want to troubleshoot or you want to make sure that the pixels or standard events for pixels are properly installed. You can also clearly see whether the pixel fires properly and whether the correct pixel is installed on the sites. A lot of times, multiple pixels are also installed on the sites and the tracking doesn’t work properly at times.

How to Install the Facebook Pixel Helper?

  • Installing the Facebook Pixel Helper is quite easy. You can do it with just a few clicks. 
  • You will need to have the Chrome browser installed on your system. 
  • Once that’s taken care of, go to the Google Chrome Webstore for Extensions and search for the Facebook Pixel Helper.
  • After that, click Add to Chrome and Add Extension.
  • Now you will see it on any site that has the Facebook Pixel installed on it.  A blue icon means that Pixel is installed.

How to Uninstall the Facebook Pixel helper?

  • Type chrome://extensions in the address bar of your Chrome web browser.
  • Click Remove under Facebook Pixel Helper.
  • Click Remove again in the pop-up window to confirm.

Facebook Pixel Helper: Troubleshooting

Here are some of the common problems associated with the Facebook Pixel Helper:

  • Slow load time of the pixel – To fix this problem, ensure that the <head> area of the site or use the Partner Integrations to install your pixel. 
  • Standard Events not firing – To fix this problem, look where the script is installed. You might have to try putting the exact standard event code in the main body of the full pixel code.
  • Invalid Parameter – This problem arises when you spell the standard event wrong or copy the code wrong. 
  • Redundant Events or Multiple Events – This problem can arise because of extra standard events being installed and can lead to double counting. 

Troubleshooting pixel isn’t always the easiest thing to do because at times you might not know where the code is. In such scenarios, the Facebook Pixel Helper can provide you more insight about the page. You should also refer to Facebook’s Pixel Error and Warning Messages in their Help section.

The Event Manager of Facebook is also a good place to watch out for. The diagnostics tab should be able to show you the problems.