Are you struggling to increase traffic to your website? You’re not the only one. In fact, 65% of businesses say generating traffic is one of their top challenges.

With these five digital marketing strategies, you can increase website traffic with ease.

Boosting traffic to your website can help you generate fresh leads and sales. Otherwise, your competitors might take the chance to get ahead.

Discover the best ways to increase website traffic with these tips today.

1. Search Engine Optimization

Search engine optimization (SEO) can help your website appear on search engines like Google. When someone looks for your product or service, your brand could appear. You can generate brand awareness and increase website traffic. 

In fact, about 68% of online experiences start with search engines.

Start by gathering audience and keyword research. Determine what content your customers are searching for online. Then, focus on creating informative, high-quality content.

As part of your SEO strategy, make sure to get more backlinks this year. Backlinks boost website traffic.

You can work with an experienced SEO agency to develop a strong search engine marketing strategy. Boosting your organic rankings can help you discover how to increase website traffic without costly spending. 

2. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another great way to expand your reach online. You can create text or visual ads with platforms like Google Ads. Your ads can appear either on search engines, other sites, or social media platforms.

You can set your ads to appear based on keywords or demographics.

Consider creating remarketing ads, too. Remarketing ads will reappear in front of previous website visitors. 

3. Social Media Marketing

Social media marketing can help you remain top-of-mind with your target audience.

Share your fresh website content on social media. Then, add links to your website within your post. Use a strong call to action to direct more people to your website.

4. Influencer Marketing

If you want to increase website traffic and leads this year, consider using influencer marketing. Connect with an influencer who already reaches your target audience. Then, ask them to promote your product or service.

Working with an influencer will help you build brand trust and loyalty. Your customers already follow influencers they know and trust. You can leverage that trust to encourage consumers to give your business a try. 

5. Live Streams

Live streams became more popular in light of COVID-19. They’re a great way to connect with your audience despite social distancing guidelines.

Use live streams as part of your social media marketing strategy. For example, you can add live streams to your Instagram Stories. Try to schedule regular live streams to keep engaging your audience.

Then, save your videos on your blog. Encourage people to watch your videos using search engine optimization. You can boost website traffic and demonstrate your credibility.

Conclusion

Learning how to increase website traffic doesn’t have to feel like a challenge. Instead, give these five tips a try. With these tips, you can boost website traffic and reach more customers online.