The e-commerce industry has never been as big as it is today. With the advent of social media, more and more businesses are moving online rather than opening up brick and mortar stores.

Starting an online business today is relatively easy, but getting it off the ground can prove to be a bit difficult. If you don’t want to start it from scratch, an option you can consider is buying an established Amazon business to save time and reduce the risk. But why is Amazon working and growing an Amazon business worth it at the end of the day? Considering 89% of buyers trust Amazon over other e-commerce sites it most definitely is worth the investment.

Of course, with increasing competition, it’s becoming more important for you to have a presence online. Online marketplaces like Amazon can help you achieve that to a certain degree, but in order to thrive, you need to make sure potential customers know and trust your brand. So, here are some tips to help you enhance your online shop and get brand recognition. 

Simplify the Checkout Process

Since the checkout process is the last step of your customer’s journey on your site, it will heavily impact their ultimate buying decision.

Make sure that you make your checkout process straightforward by asking for only the necessary information and removing unnecessary steps to ensure fewer people abandon their cart during this stage. Accept credit cards and other forms of online payments for maximum flexibility. This helps reduce shopping cart abandonment and increase online conversions.

Add Social Media Buttons to Your Website

Since a lot of people are using social media to interact, you need to join the party as well. Adding social media buttons on your website allows you to generate engagement and increase brand exposure.

A good way to do this would be by adding Facebook like or share buttons that allow users to interact with your page without leaving your site. This is quite useful if you want to increase brand recognition and generate leads the easy way.

Add a Live Chat Feature

Live chat is an effective way to answer customer queries and concerns, especially on the more complex purchases. With 51% of consumers more likely to stay with or buy again from a company if it offers live chat support, it’s worth the consideration.

It makes it a lot easier for customers to get the help they need right away without waiting or endlessly sending emails. If you do need to send your customers an email, make sure that you also include a link to this in the live chat feature so they can easily get help or find more information.

Make Your Website Easy to Navigate

Don’t make your customers hunt for what they need. Instead, make sure your navigation is simple and easy to use so that people can quickly find the products they want without wasting a lot of time on your site.

Consider using a search bar and include filters for your products so that shoppers can easily refine their searches. Don’t just focus on aesthetics but also on usability. You can also include a link to your store locator if you have one so that customers can easily find your nearest branch or outlet.

Make Sure Your Site is Mobile-Friendly

Today, there is an increasing number of mobile users. According to Statista, smartphone subscriptions worldwide today exceed six billion smartphone users and will grow by several hundred million over the next few years.

It’s important that your site is responsive and works across all devices, especially for shoppers on the go who are browsing your site while in transit. This will help ensure your business gets better visibility and more online traffic.

Include Customer Reviews on Each Product Page

Reviews build trust and credibility for your brand and allow you to showcase the experiences of people who have already interacted with your product and give a better idea of whether or not that product is worth buying for another customer.

Ensure that each review is honest and fair to not mislead potential buyers into making bad purchases. It also helps if you can reward your loyal customers to encourage them to leave reviews as well.

Add Videos to Your Site to Make it More Interactive

Videos are more likely to catch your customers’ attention due to their ability to grab and hold attention, especially compared with textual content. Therefore, make sure that you offer videos on how to use each product so that buyers can easily learn about them before making any purchases.

Video content can also be used on your site’s homepage so that customers get a preview of what your brand is like when they land there. Again, this will help build trust and increase engagement with your brand.

Final Thoughts

It’s important to make your site easy, accessible, and fun to use. However, making it aesthetically pleasing is just as essential to engage with your customers on a more personal level.

Making your site functional and user-friendly will increase brand awareness and help you see increased ROI for each customer transaction. Use these tactics in your site to make it easier for customers to find what they are looking for and give you the best chance of converting them into loyal, repeat buyers.