Omar Nsouly
I have been buying paid media for 14 years. Roughly $50 million of ad spend has gone through accounts I run, across the UAE, Saudi Arabia and the wider GCC, Lebanon, Jordan, Iraq, North Africa, India and the United States.
What I actually do
I run the accounts myself. Not a strategist who presents and hands off, not an account manager who relays messages. The person who changes your budgets on a Tuesday morning is the person you get on the call.
Meta, TikTok, Google, YouTube, Snapchat, LinkedIn, X, Teads, connected TV, and the programmatic inventory that is genuinely buyable in this region. Campaign build, creative briefs and direction for whoever makes the work, conversion tracking, and the daily work of moving money toward whatever is working. We do not make the creative. The exception is search, where the ad is text and writing it is part of buying it.
The pricing
It is on the homepage with a calculator, including what the percentage comes to in real money.
Where it does not make sense yet
Below roughly $5,000 a month there is not enough data to optimise against, and a fee on top makes the maths worse. Start with the audit instead.