Ratio4:5
Export at1440 × 1800
- File
- JPG or PNG, up to 30MB
- Minimum
- 600px wide
- Ratio tolerance
- 3%
- Safe zone
- Nothing sits over a Feed ad.
Character limits
- Primary text125
- Headline27
- Description25
Add a call to action and the button row is counted inside the ad block, so a 4:5 upload is cropped back to a square. Export 1:1 and you lose nothing. Meta does not publish this. We see it in live delivery.
Ads Guide Facebook Feed image page. Meta’s cross placement table also marks 4:5 recommended.
Ratio4:5
Export at1440 × 1800
- Length
- 1 second to 241 minutes, keep it under 15
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 120px wide
- Safe zone
- Nothing sits over a Feed ad.
Character limits
- Primary text125
- Headline27
- Description25
On the Awareness objective the whole footer disappears on mobile: headline, description and button. Your video is the entire ad.
Ads Guide Facebook Feed video page.
Ratio1:1
Export at1080 × 1080 or larger
- Length
- 1 second to 240 minutes, 15 seconds recommended
- Cards
- 2 to 10
- File
- JPG or PNG for images, MP4 or MOV for video
- Ratio tolerance
- 3%
- Safe zone
- Card counter and swipe affordance sit over the creative.
Character limits
- Primary text125
- Headline27 per card
- Description25 per card
Images and video can be mixed in one carousel, each card with its own headline, link and button. Meta may reorder the cards and start on whichever it thinks that person will respond to, and may render the whole thing as a slideshow video instead.
Ads Guide carousel Facebook Feed page. Meta’s cross platform design spec adds 4:5 and 9:16, but no individual Facebook placement page mentions either, so 1:1 is the safe build.
Ratio9:16
Export at1440 × 2560
- File
- JPG or PNG, up to 30MB
- Minimum
- 500px wide
- Ratio tolerance
- 1%
- Safe zone
- 14% top, 14% bottom, measured.
Character limits
- Primary text125
- Headline40
Shows for 8 seconds or until the person swipes out. Meta publishes 14 / 20 on the video page and 14 / 35 / 6 on the image page for the same placement. Its own Ads Manager guardrail draws 14 / 14 and no side margin at all.
Ratio and size from the Ads Guide. Safe zone measured by us off Meta’s guardrail on 14 Aug 2026, because that is what the ad runs against.
Ratio9:16
Export at1440 × 2560
- Length
- 1 second to 2 minutes
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 250px wide
- Ratio tolerance
- 1%
- Safe zone
- 14% top, 14% bottom, measured.
Character limits
- Primary text125
- Headline40
Anything over 15 seconds is split into separate Stories cards, so write to a 15 second beat. Meta gives 3 minutes on the Ads Guide and 120 seconds on its cross placement table. Build to 120.
Shorter of Meta’s two published maximums.
Facebook Stories
Carousel Ratio9:16
Export at1080 × 1920 or larger
- Cards
- 2 to 3
- File
- JPG or PNG. Video is not supported.
- Safe zone
- 14% top, 14% bottom, measured.
Character limits
- Primary text125
- Headline40
The first card shows, then the viewer taps for the rest. Meta says 3 to 10 cards on one page and up to 3 on another, and gives 1:1 on one and 9:16 on the other, each contradicting its own recommended resolution. Three 9:16 cards is the build that is valid under every reading.
The intersection of both Meta pages.
Ratio9:16
Export at1440 × 2560
- File
- JPG or PNG, up to 30MB
- Minimum
- 600px wide
- Ratio tolerance
- 3%
- Safe zone
- 14% top, 40% bottom, 6% sides, measured. Plus the action rail down the right.
Meta publishes 35% at the bottom. Its own guardrail draws 40%. Neither draws the like, comment, share and audio icons stacked down the right, which are there the whole time your ad is running.
Deeper of Meta published and Meta measured.
Ratio9:16
Export at1440 × 2560
- Length
- No maximum stated
- File
- MP4, MOV or GIF, up to 4GB
- Safe zone
- 14% top, 40% bottom, 6% sides, measured. Plus the action rail down the right.
Auto captioning is not supported here, so burn your captions in. Sound is close to mandatory in Reels.
Deeper of Meta published and Meta measured.
Facebook Marketplace
Image Ratio1:1
Export at1080 × 1080 or larger
- File
- JPG or PNG, up to 30MB
- Safe zone
- Nothing published.
Character limits
- Primary text125
- Headline40
- Description25
Meta recommends 1200 × 1200 as the minimum here, higher than the 1080 it asks for elsewhere.
Ads Guide Marketplace pages.
Facebook Marketplace
Video Ratio1:1
Export at1080 × 1080 or larger
- Length
- 1 second to 241 minutes
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 120px wide
- Safe zone
- Nothing published.
Character limits
- Primary text125
- Headline25
Meta’s Marketplace video page drops the primary text row entirely and gives a shorter headline than the image page for the same placement. Write to 25.
Shorter headline of the two Marketplace pages.
Facebook In-stream video
Video Ratio16:9 or 1:1
Export at1080 × 1080 or larger
- Length
- 5 to 15 seconds on desktop, 5 seconds to 10 minutes on mobile
- File
- MP4, MOV or GIF, up to 4GB
- Safe zone
- Nothing published.
Character limits
- Primary text125
- Headline40
- Description25
Skippable after 5 seconds and truncated at 15 on desktop. Everything that matters goes in the first 5 seconds. Sound is strongly recommended here because the viewer already had sound on.
Ads Guide in-stream video page.
Ratio4:5
Export at1440 × 1800
- File
- JPG or PNG, up to 30MB
- Minimum
- 500px wide
- Ratio tolerance
- 1%
- Safe zone
- Nothing sits over a Feed ad.
Character limits
- Primary text125
- Headline40
- Hashtags30 maximum
Add a call to action and the button row is counted inside the ad block, so a 4:5 upload is cropped back to a square. Export 1:1 and you lose nothing. Meta does not publish this. We see it in live delivery. Meta also says 4:5 on the Ads Guide and 1:1 on its own best practice page.
Ads Guide Instagram Feed image page. Range is 4:5 to 1.91:1.
Ratio9:16
Export at1080 × 1920
- Length
- 1 second to 60 minutes
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 250px wide
- Ratio tolerance
- 1%
- Safe zone
- A 9:16 video in Feed uses the same 14 / 35 / 6 as Reels and Stories, per Meta.
Character limits
- Primary text125
- Hashtags30 maximum
This is the one Feed case with a safe zone. Meta states plainly that 9:16 video in Instagram Feed follows Reels and Stories guidance, so a vertical video here is not a wrong shape, it is a supported case with a different rule.
Ads Guide Instagram Feed video page plus Help Centre 980593475366490.
Ratio4:5, or 1:1 the moment any card is video
Export at1080 × 1080 or larger
- Length
- 1 second to 2 minutes, 15 seconds recommended
- Cards
- 2 to 10
- File
- JPG or PNG for images, MP4 or MOV for video
- Ratio tolerance
- 1%
- Safe zone
- Card counter and swipe affordance sit over the creative.
Character limits
- Primary text125
- Headline40 per card
- Hashtags30 maximum
One video card drags the entire carousel from 4:5 to 1:1, including the image cards. That is 20% of the vertical space on every card, paid for by one video. Nobody publishes this as a planning rule but it is on Meta’s own page.
Ads Guide carousel Instagram Feed page, quoted directly.
Ratio9:16
Export at1440 × 2560
- File
- JPG or PNG, up to 30MB
- Minimum
- 500px wide
- Ratio tolerance
- 1%
- Safe zone
- 14% top, 35% bottom, 6% sides.
Shows for 5 to 16 seconds. This is the one vertical placement where Meta’s published figure is the deeper one: its own guardrail draws only 20% at the bottom. We keep 35 because that is what Meta tells the world and it costs you nothing to clear it.
Deeper of Meta published and Meta measured.
Ratio9:16
Export at1440 × 2560
- Length
- 1 second to 60 minutes
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 250px wide
- Ratio tolerance
- 1%
- Safe zone
- 14% top, 35% bottom, 6% sides.
Anything 16 seconds or longer may be split into separate Stories cards, so write to a 15 second beat.
Deeper of Meta published and Meta measured.
Instagram Stories
Carousel Ratio9:16
Export at1080 × 1920 or larger
- Length
- 1 second to 15 seconds
- Cards
- 2 to 3
- File
- JPG or PNG for images, MP4 or MOV for video
- Ratio tolerance
- 1%
- Safe zone
- 14% top, 35% bottom, 6% sides. Plus the Expand story prompt.
Build 3. Meta gives three different card counts across three of its own pages, and only shows 1 to 3 before the viewer has to tap Expand story. If Instagram Stories is your only selected placement you can fix the count at 3 instead of letting Meta decide per person.
Our rule, not Meta’s. Three is the count that always displays and is valid under all three of Meta’s answers.
Ratio9:16
Export at1440 × 2560
- File
- JPG or PNG, up to 30MB
- Minimum
- 500px wide
- Ratio tolerance
- 1%
- Safe zone
- 15% top, 35% bottom, 6% sides. Plus the action rail down the right.
44 characters of primary text is the shortest field anywhere on Meta. Write the hook, nothing else.
Deeper of Meta published and Meta measured.
Ratio9:16
Export at1440 × 2560
- Length
- Up to 15 minutes
- File
- MP4 or MOV. No GIF.
- Minimum
- 250px wide under 30 seconds, 500px at 30 seconds or longer
- Ratio tolerance
- 1%
- Safe zone
- 15% top, 35% bottom, 6% sides. Plus the action rail down the right.
Meta rejects Reels ads built from a Reel published before 15 Oct 2021, or containing licensed music, a camera effect, a face effect, a GIF or product tags.
Deeper of Meta published and Meta measured.
Instagram Explore home
Image Ratio4:5
Export at1440 × 1800
- File
- JPG or PNG, up to 30MB
- Minimum
- 500px wide
- Ratio tolerance
- 1%
- Safe zone
- Nothing published.
Character limits
- Primary text125
- Headline40
- Hashtags30 maximum
Instagram Explore stopped being a selectable placement in January 2026. Explore home is the one that remains.
Ads Guide Explore home page.
Instagram Explore home
Video Ratio9:16
Export at1080 × 1920
- Length
- 1 second to 60 minutes
- File
- MP4, MOV or GIF, up to 4GB
- Minimum
- 250px wide
- Ratio tolerance
- 1%
- Safe zone
- Nothing published.
Ads Guide Explore home page.
Ratio9:16
Export at1080 × 1920, minimum 540 × 960
- Length
- 5 to 60 seconds, 9 to 15 recommended
- File
- MP4, MOV, MPEG or 3GP, up to 500MB. Bitrate 516 kbps or higher.
- Safe zone
- 12.8% top, 37.4% bottom, measured.
Character limits
- Caption100, no hashtags and no emojis
- Account name20
TikTok reserves a fixed part of the phone screen, not a percentage of your file, so the same zone cuts a 9:16 and a 1:1 in completely different places. On a square it starts above your creative, takes 27% off the bottom and adds a rail across nearly a third of the width. TikTok also scales a 9:16 to fill a taller device and crops about 11% of the width, so your side margins can leave the screen entirely.
5 to 60 seconds is TikTok’s ad policy page and four spec pages. One page says 10 minutes. Safe zone measured by us, 19 Aug 2026: TikTok publishes no numbers, only templates.
TikTok In-feed, Spark Ads
Video RatioWhatever the organic post is
Export atNo re-export, the post is the ad
- Length
- Up to 10 minutes
- File
- MP4 or MOV
- Safe zone
- 12.8% top, 37.4% bottom, measured.
Character limits
- CaptionInherited, 4 lines shown
The caption is pulled from the organic post and cannot be edited once authorised. Unlike a normal in-feed ad, a Spark caption keeps its hashtags, mentions and emojis, because it is the real post.
TikTok’s Spark Ads page. Its in-feed page says no restrictions on duration, the Spark page says 10 minutes. Build to 10.
Ratio9:16
Export at1080 × 1920, minimum 540 × 960
- Length
- 5 to 60 seconds, 9 to 15 recommended
- File
- MP4, MOV, MPEG or 3GP, up to 500MB. Bitrate 2500 kbps or higher.
- Safe zone
- 12.8% top, 37.4% bottom, measured.
Emojis and full width characters count as two each, which is the only place TikTok says how it counts. TopView asks for a higher bitrate than auction in-feed, 2500 against 516.
TikTok TopView specification page.
Ratio9:16 preferred
Export at720 × 1280 vertical, 640 × 640 square, 1200 × 628 horizontal
- Cards
- 2 to 35
- File
- JPG or PNG, 100KB or under suggested
- Safe zone
- 12.8% top, 37.4% bottom, measured.
Character limits
- CaptionOne caption and one button for the whole set
Images only, no video cards. Music is mandatory and must be at least 2 seconds, either from TikTok’s commercial library or uploaded. Vertical is preferred because anything else gets black bars in the feed.
TikTok carousel specification page. The catalog version of carousel caps at 20 cards, not 35.
TikTok Profile photo
Other formats Ratio1:1
Export at98 × 98
- File
- JPG or PNG, under 50KB
- Safe zone
- Keep the key element inside the middle 66 × 66.
The only numeric safe zone TikTok publishes anywhere, and it is for the avatar rather than the ad.
TikTok in-feed specification page.
Snapchat Single Image or Video
Image Ratio9:16
Export at1080 × 1920, minimum 720 × 1280
- File
- JPG or PNG, up to 5MB
- Safe zone
- 10% top, 35% bottom, 6% sides, measured. Plus the action rail on the right.
A still is converted to a 5 second video. Snapchat runs one safe zone across Stories, Spotlight and Commercials, and we measured six different setups to confirm it: they agree to within 0.4 of a point. It is the only platform whose documentation and whose own tool actually match.
Brand name is 32 in Snapchat’s help centre and 25 on its own marketing site. We print 25 because it is safe under both.
Snapchat Single Image or Video
Video Ratio9:16
Export at1080 × 1920, minimum 720 × 1280
- Length
- 3 seconds to 3 minutes, 3 to 5 recommended
- File
- MP4 or MOV, H.264, up to 1GB
- Safe zone
- 10% top, 35% bottom, 6% sides, measured. Plus the action rail on the right.
Audio has a real spec here and Snapchat enforces it: two channels, balanced, target level minus 16 LUFS, AAC or PCM at 192 kbps or higher. Anything under 3 seconds is looped up to 3.
Snapchat’s spec page says 30 minutes, its Story Ad page and its marketing site both say 180 seconds. We print 180.
Snapchat Story Ad
Other formats Ratio9:16
Export at1080 × 1920
- Length
- Up to 3 minutes per Snap
- Cards
- 1 to 10 Snaps
- File
- MP4 or MOV for video, JPG or PNG for stills
- Safe zone
- 10% top, 35% bottom, 6% sides, measured.
Character limits
- Brand name25
- Headline34
- Tile headline55, emojis count
The Discover tile is a separate asset: 360 × 600 PNG under 2MB, with a 175px clear zone at the top and 269px at the bottom. Skip the tile only if you are running between content and nothing else.
Snapchat Story Ad specification page.
Snapchat Collection Ad
Other formats Ratio9:16
Export at1080 × 1920
- Cards
- 2, 3 or 4 tiles
- File
- Tiles are square JPG or PNG, 2MB or less each, 160 × 160 or larger
- Safe zone
- 10% top, 35% bottom, 6% sides, measured. Same as a plain Snap Ad.
The tiles do not cost you room. We measured a Collection Ad against a plain Snap Ad and they are identical: the tile row sits inside the 35% Snapchat already reserves. Every designer assumes otherwise. Each tile needs its own URL, and Snapchat puts the Ad slug top right and the button top left of the tile row.
Measured by us in Snapchat Ads Manager on 19 Aug 2026.
Snapchat Commercial
Video Ratio9:16
Export at1080 × 1920
- Length
- 3 to 6 seconds standard, 7 to 180 extended
- File
- MP4 or MOV, H.264, up to 1GB. Video only, must have audio.
- Safe zone
- 10% top, 35% bottom, 6% sides, measured. A 6 second ticker runs across the top.
A standard Commercial is non skippable end to end. An extended one is non skippable for the first 6 seconds only, which makes 6 seconds the real length of the ad and everything after it optional. Stills, GIFs, cinemagraphs and silent video are all rejected.
Snapchat Commercial specification page.
Ratio1:1 or 4:5
Export at1200 × 1200 square, 720 × 900 vertical
- File
- JPG, PNG or GIF, up to 5MB
- Safe zone
- Nothing published.
Character limits
- Intro text150
- Headline70
- Description70 on the audience network only
Vertical does not deliver to desktop at all. Use 4:5 rather than 1:1.91 vertical, because 1:1.91 gets bars added down both sides. LinkedIn’s own page lists three ratios at the top and five further down.
LinkedIn single image specification page, taking the technical requirements block over the summary block.
Ratio1:1, 4:5, 9:16 or 16:9
Export at1080 × 1080, up to 1920 × 1920
- Length
- 3 seconds to 30 minutes
- File
- MP4, 75KB to 500MB. AAC or MPEG4 audio.
- Ratio tolerance
- 5%
- Safe zone
- Nothing published.
Character limits
- Intro text150, hard cap 600
- Headline70, hard cap 200
Video is the only LinkedIn format that takes 9:16, and the only one where LinkedIn prints both a recommended and a hard maximum for the text. Frame rate 30fps. A thumbnail is optional but worth uploading.
LinkedIn video specification page. The recommended figure is printed first because that is the truncation point.
Ratio1:1
Export at1080 × 1080 or larger
- Cards
- 2 to 10, build 3 to 5
- File
- JPG or PNG, up to 10MB
- Safe zone
- The second card shows in partial view beside the first.
Character limits
- Intro text255
- Headline45 per card
Carousel does not support video on LinkedIn at all. Note the intro text runs to 255 here against 150 on a single image ad, which is LinkedIn’s own difference, not an error.
LinkedIn carousel specification page. The 3 to 5 build is LinkedIn’s own best practice page.
LinkedIn Feed, document ad
Other formats RatioVertical, square or horizontal
Export atStandard page sizes, A4 or Letter
- Cards
- Under 10 pages, 300 maximum
- File
- PDF, DOC, DOCX, PPT or PPTX, up to 100MB
- Safe zone
- Nothing published.
Flatten every layer and make every page the same size or the upload fails. Under 10 pages is LinkedIn’s recommendation, 300 is the cap.
LinkedIn document ad specification page.
LinkedIn Right rail, spotlight
Other formats Ratio1:1 logo
Export atLogo 100 × 100, optional background 300 × 250
- File
- JPG or PNG, up to 2MB
- Safe zone
- Nothing published.
Character limits
- Headline50
- Description70
- Company name25
- Button label18
The destination URL caps at 500 characters here against 2000 on every other LinkedIn format.
LinkedIn spotlight ad specification page.
LinkedIn Inbox, message ad
Other formats RatioBanner 300 × 250, desktop only
Export at300 × 250
- File
- JPG or PNG, up to 2MB
- Safe zone
- Nothing published.
Character limits
- Message body8,000
- Custom footer20,000
- Button label25
Message ads and conversation ads publish byte identical specs, so treat them as one format with two names. The banner never shows on mobile.
LinkedIn message ad specification page. These are stated maximums, not recommendations.
LinkedIn Right rail, text ad
Other formats Ratio1:1 logo
Export at100 × 100
- File
- JPG or PNG, up to 2MB
- Safe zone
- Nothing published.
LinkedIn text ad specification page.
Ratio1:1 or 16:9
Export at1200 × 1200 square, 1200 × 628 wide
- File
- PNG or JPEG, up to 5MB. No BMP or TIFF.
- Safe zone
- Nothing published for the timeline.
Character limits
- Post copy280, 257 with a link
- Headline70
X now accepts 4:5, 2:3, 1:1, 1.91:1, 16:9 and 9:16, so existing social creative can run without a reformat. A GIF uploads but renders as a still. Keep the logo in the top left, which is the one placement note X does publish.
X creative ad specifications, current page. Its ads API documentation gives a 3MB cap and narrower ratios, which applies to API uploads.
Ratio1:1 or 16:9
Export at1200 × 1200 square, 1920 × 1080 wide
- Length
- Up to 2 minutes 20, under 15 seconds recommended
- File
- MP4 or MOV, up to 1GB, keep it under 30MB. H.264, AAC LC.
- Safe zone
- Nothing published for the timeline.
Character limits
- Post copy280, 257 with a link
- Headline70
Anything under 60 seconds loops. Bitrate 6000 kbps for 1080p, 5000 for 720p, at 30fps. X prohibits hashtags and multiple emojis in ad copy, and says the best performing copy is 50 to 100 characters.
X creative ad specifications, current page.
Ratio9:16
Export at1080 × 1920, minimum 720 × 1280
- Length
- Up to 2 minutes 20, under 15 seconds recommended
- File
- MP4 or MOV. H.264, AAC LC. Target bitrate 5 to 10 Mbps, 25 maximum.
- Safe zone
- Roughly 12% top and 22% bottom, derived from X’s own UI map.
Character limits
- Post copy90 before it is cut off
- Headline70
X does not publish a safe zone. It publishes a table of UI element sizes and positions, on a legacy page it has not linked from anywhere, and you have to work the margins out yourself. The button appears one second in and stays. Caption shows 2 lines on iOS and 3 on Android before it truncates.
Derived by us from X’s published 9:16 iOS and Android UI element maps, taking the deeper of the two on each edge.
Ratio1:1 or 16:9
Export at800 × 800 square, 800 × 450 wide
- Length
- Up to 2 minutes 20, under 15 seconds recommended
- Cards
- 2 to 6
- File
- PNG or JPEG for images, MP4 or MOV for video
- Safe zone
- Nothing published.
Character limits
- Post copy280, 257 with a link
- Headline70
Images and video can be mixed in one carousel, but every card has to be the same ratio. Up to 6 different destination URLs, one per card.
X carousel page. X never says 70 characters and per card in the same sentence, so treat the per card headline as inferred.
Ratio1:1
Export at1200 × 1200, minimum 600 × 600
- Length
- Up to 2 minutes 20, under 15 seconds recommended
- File
- MP4 or MOV, up to 1GB. H.264, AAC LC.
- Safe zone
- Keep the corners clear on sponsorships.
Character limits
- Post copy280, 257 with a link
Viewers can skip after 6 seconds, so the first 6 seconds are the ad. On Amplify sponsorships X puts product overlays in the top left and both bottom corners.
X creative ad specifications, current page.
Nothing selected. Pick at least one platform and one ad type.
Ad specs questions
What size should I export a vertical ad at to cover every platform?
9:16 at 1440x2560, with the top 16% clear, the bottom 41% clear and 7% down each side. That single export clears Instagram and Facebook Stories and Reels, Snapchat and TikTok. Facebook Reels sets the bottom: its own Ads Manager guardrail draws 40.4% where Meta publishes 35%. Instagram Reels sets the top at 15.3% measured, and Snapchat sets the sides at 6.4%.
Is a square creative safe on TikTok?
No. Everywhere else a square is the safe universal export. TikTok anchors its safe zone to the phone screen rather than to your file, so a square gets a free top because the reserved band sits above the creative, but it loses 27% at the bottom and picks up an action rail across nearly a third of its width.
Do Snapchat Collection ad tiles reduce the safe zone?
No. We measured a Collection ad against a plain Snap Ad in Snapchat Ads Manager and they are identical: 10% top, 35% bottom, 6% each side. The tile row sits inside the 35% Snapchat already reserves, so a Collection ad has exactly the usable area of a single image or video ad.
What is the character limit for Facebook and Instagram ad copy?
Meta recommends 125 characters of primary text and 40 for the headline on most placements, but the real limits are per placement and much shorter in some. Facebook Feed is 125 primary and 27 headline. Instagram Reels is 44 characters of primary text. Facebook Reels is 40. Meta does not publish a hard cap for Ads Manager at all, only these truncation points.
Can you mix images and video in one carousel?
On Meta and X, yes. On LinkedIn and TikTok, no. And on Meta it costs you: one video card drags an Instagram Feed carousel from 4:5 down to 1:1, on every card including the image ones. On X you can mix formats but every card has to be the same aspect ratio.
How many cards should a Stories carousel have?
Three. Meta gives three different maximums across three of its own live pages, and only shows one to three cards before the viewer has to tap Expand story. Three is the count that always displays and is valid under every answer Meta gives. If Instagram Stories is your only selected placement you can fix the count in Ads Manager rather than letting Meta decide per person.
What are the Meta ad sizes?
Meta ad specs use 3 shapes across Facebook and Instagram. Feed is 4:5 at 1440 × 1800. Stories and Reels are 9:16 at 1440 × 2560. Marketplace and the Facebook Feed carousel are 1:1 at 1080 × 1080 or larger. If you make one feed file only, make it 1:1 at 1440 × 1440: square is never cropped anywhere, and it does not lose a strip to the call to action row.
What are the Facebook ad sizes?
Feed is 4:5 at 1440 × 1800, minimum 600px wide. Stories and Reels are 9:16 at 1440 × 2560. Marketplace and the Feed carousel are 1:1 at 1080 × 1080 or larger, and Meta recommends 1200 × 1200 as the minimum on Marketplace. In-stream video takes 16:9 or 1:1. Images go up to 30MB, video up to 4GB.
Are Facebook and Instagram ad specs the same?
The shapes are. Both follow the same Meta ad specs: Feed 4:5 at 1440 × 1800, Stories and Reels 9:16 at 1440 × 2560. The text limits are not. The Feed headline is 27 characters on Facebook and 40 on Instagram, and Reels primary text is 40 on Facebook and 44 on Instagram. Reels safe zones differ too: 40% clear at the bottom on Facebook, 35% on Instagram.
What are the LinkedIn ad sizes?
A single image ad is 1200 × 1200 square or 720 × 900 vertical. Video runs from 1080 × 1080 up to 1920 × 1920, in 1:1, 4:5, 9:16 or 16:9. Carousel cards are 1:1 at 1080 × 1080 or larger. A spotlight ad takes a 100 × 100 logo with an optional 300 × 250 background, and the message ad banner is 300 × 250, desktop only.