Privacy and disclaimer

The short version

This site runs Google Analytics 4 and the LinkedIn Insight Tag, and nothing else. The LinkedIn tag is there to measure the ads we run on LinkedIn. No Meta pixel, no tag manager, no session recording and no heatmaps. Both follow your answer on the consent bar, you can turn them off for good on any device, and the only personal details on this site are the ones you type into the booking form yourself.

The analytics, in full

One Google Analytics 4 property, ID G-WRHM2TFBNZ. It exists so we can see which pages are worth keeping and which are not.

You are asked first. Consent Mode v2 is set up so that across the EEA, the UK and Switzerland analytics storage starts denied, and nothing is stored until you accept on the bar at the bottom of the page. Outside those regions it starts granted, and the bar still gives you a one click no. Your answer is kept in your own browser under nsouly_consent, not on a server.

You can switch it off on any device. Add ?ga=off to any page on this site and that browser stops being measured, permanently, until you visit with ?ga=on. The flag lives in your browser under nsouly_ga_off. It works on a phone and survives a changing IP address.

What Google Analytics records while it is on:

• Which pages you looked at, and in what order
• Roughly where you are, worked out from your IP address, which Google discards rather than storing
• Your device, browser and screen size
• A short list of named actions: moving the pricing slider and where you stopped, opening "How is the fee built?", starting a form, clicking out to another site, and booking a call
• Real page speed from your device, so slow pages get found and fixed

Once analytics storage is granted, Google sets its own cookies (_ga and one starting _ga_) to tell one visit from the next. While it is denied, nothing is set. None of this carries your name, your email or anything you typed, because none of that is ever sent to Google.

The only other time you give us anything is the booking form, and that goes to one person.

What the booking form collects

You choose to type these in:

• Your name
• Your email address
• Your phone or WhatsApp number
• Your website or Instagram profile
• A rough monthly revenue band
• Whether you are running ads now
• Whatever you write in the "where are you stuck" box

The monthly ad spend figure you set on the pricing calculator is attached too, so the call starts from the right number instead of guessing.

Where it goes

It is sent to Omar by email and by WhatsApp, and you get an immediate confirmation email back. That is the whole journey. It does not go to a mailing list, a newsletter, a drip sequence or an ad platform, and it is not sold or shared with anyone for marketing.

Right now those messages live in an email inbox. There is no customer database behind this site.

The services involved

A handful of companies necessarily touch the data in transit, and it is fairer to name them than to hide them:

Cloudflare

Hosts and serves the pages, runs the domain's DNS, and runs the small piece of code that receives the form and passes it on.

Hostinger

Where the domain name itself is registered.

Google

Runs the analytics described above, subject to your choice on the consent bar.

LinkedIn

Runs the Insight Tag described above, which measures our LinkedIn ads, subject to your choice on the consent bar.

Resend

Sends the notification email and your confirmation email.

CallMeBot

Delivers the WhatsApp alert so a real person sees a new enquiry quickly.

Calendly

Runs the calendar. Once you book, Calendly holds your name, email and booking under its own privacy policy.

Three of these load something in your browser. Google Analytics and the LinkedIn Insight Tag load on every page, unless you have said no or switched them off. Calendly loads only as you reach the booking section, and once you book it holds your name, email and booking under its own privacy policy.

The LinkedIn Insight Tag

We advertise on LinkedIn, and this tag tells us whether those ads bring people to the site and whether any of them get in touch. It follows the same rules as the analytics: in the EEA, the UK and Switzerland it only loads after you accept on the bar, elsewhere it loads unless you click "No thanks", and ?ga=off switches it off on that device too.

While it is on, LinkedIn records the pages you visit here and, if you send the booking form or book a call, that a conversion happened. It never receives what you typed into the form. If you are signed in to LinkedIn it can match the visit to your LinkedIn account, and it may set cookies such as li_fat_id when you arrive from one of our ads. We only ever see totals, never who you are. LinkedIn uses it under its own privacy and cookie policies, where you can also manage your ad settings.

How long it is kept, and how to get it deleted

Enquiries are kept while there is a reason to keep them, which usually means an active conversation or an active client relationship. If you want your details removed, email [email protected] and say so. No form, no reason required. You can also ask for a copy of what is held, or ask for it to be corrected.

Links out

Articles on this site link to primary sources such as platform documentation and published studies. Those sites have their own policies and this one does not cover them.

Disclaimer

The articles here are general information about running paid advertising. They are not financial, legal or tax advice, and they are not a promise of any particular result for your business.

Figures in the case studies come from the client's own advertising platforms and analytics for a specific account, in a specific market, over a specific period. Advertising results depend on your product, your price, your market and your timing. Another account will not repeat them, and nobody honest will tell you otherwise.

Platform names and trademarks belong to their owners. Naming a platform here means we buy media on it, not that it endorses us.

Changes

If what happens to your data changes, this page changes with it and the date at the top moves.