The problem
A series that needed an audience built before the finale, not a spike on the day of it.
What we did
Sequenced the whole run. Trailers and cast content early to build a base, retargeting through the middle episodes to keep the audience watching, then a heavy push on the finale to the people who had already engaged. Every episode fed the next one.
What happened
Four million views on the finale, with the audience built across the run rather than bought on the last day.
Figures as reported by the client's own platform and analytics. Budgets and revenue are the client's and are not published.