The problem
Selling online and in retail stores at the same time, with no way to prove the ads were doing anything for the shelf.
What we did
Split the budget 70 online and 30 offline, then set up tracking on both ends so the two could be compared honestly. Offline conversions were fed back into the account, which let the platform learn from in store sales as well as online ones.
What happened
Six figures in tracked sales end to end, with the offline half finally visible instead of assumed.
Figures as reported by the client's own platform and analytics. Budgets and revenue are the client's and are not published.