The problem
A bank with something to say all year and no way to stay in front of people without wearing them out.
What we did
Built an always on structure with rotating creative and frequency caps per audience, so the same person was not seeing the same ad for twelve months. LinkedIn carried the business and corporate side, Meta carried retail. Reach was the objective, not clicks, so we optimised for it honestly.
What happened
54 million unique people reached and 1.7 billion impressions across a full year, with frequency held where it did not annoy anyone.
Figures as reported by the client's own platform and analytics. Budgets and revenue are the client's and are not published.