One of the most crucial elements of any Internet marketing campaign is the ability to measure its results. Unless you have accurate data on your campaign, you won’t be able to determine if your marketing budget is being well spent. It will also help you make better and more informed decisions as you move forward.  But there are so many metrics available in tracking platforms like Google Analytics that it’s impossible to use all of them. A lot of your time and effort can be wasted if you spend time on tracking platforms that don’t really add much to your…