What will the training include?
Business Manager Setup
If you’re handling multiple accounts, then you will need to understand how to create a business manager and leverage its features in order to place all your clients in one place, add or remove users, create ad accounts, add pages… etc.
Ad Account Setup
Ad account setup is a must for you to start your campaigns. I will take you through what is an ad account and how to use it.
Pixel & Event Codes
This will cover everything you need to know on how to export the pixel and event codes and send them to a developer in order to implement them on the site.
Campaign Creation
The campaign creation process will be explained from A to Z. How to find and target your audience, how much budget you need to allocate, duration of the campaign, which objective to use and how to use them… etc.
Audience Targeting
Finding the right target audience for your business is extremely important. I will take you through the different options we have and how to use each.
Optimization
Optimization is one of the most delicate changes you might need to do in order to reach your goal. I will take through different approaches to optimize your ads.
Glossary of Paid Media Terms
Social media marketing has tons of terminologies that you need to know and understand. Basic and advanced terms will be mentioned in the training.
Creatives
The question that is being asked frequently. What’s the ideal size for an ad? This question has many answers and they will be provided in the sessions based on your case.
Reporting & Analysis
After the campaign ends or even during the campaign, it’s important to know how to analyze the numbers and create reports.
